The Lean Startup by Eric Ries
Category: Business & Money
Rating: 4.5/5
Pages: 336
About Book:
Eric Ries defines a startup asĀ an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean StartupĀ approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on āvalidated learning,ā rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans,Ā The Lean StartupĀ offers entrepreneursāin companies of all sizesāa way to test their vision continuously, to adapt and adjust before itās too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Ā
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Description
Category: Business & Money
Rating: 4.5/5
Pages: 336
About Book:
Eric Ries defines a startup asĀ an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean StartupĀ approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on āvalidated learning,ā rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans,Ā The Lean StartupĀ offers entrepreneursāin companies of all sizesāa way to test their vision continuously, to adapt and adjust before itās too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Ā
